Pharmacy Case Study

:: Subject

Pharma major engages AI for accelerating towards Digital Success.



:: Challenges

  1. Cumbersome and uninteresting paperwork including brochures, catalogs.

  2. Diminishing engagement with the Doctors and their staff.

  3. Lack of agility, speed, quality, and efficiency in the sales process.

  4. Customer Lifecycle Management and sales reporting issues.



:: Our Solution

  1. iPads were deployed to enable mobility for driving e-reporting, e-detailing and Customer Lifecycle Management for their Medical Representatives.

  2. iPads were commissioned for their sales force.

  3. Mobile device management software along with business applications was installed.

  4. Medical Representatives were trained and assisted in the usage of the device and business applications.

  5. A remote resolution process through ticketing system was implemented through service desk and hand and fleet support on the ground..



:: Result

  1. Fuller engagement with the Doctors and their staff.

  2. Sales visits were transformed into Outcome-based visits.

  3. More and readily available information available about the performance of the product with no or less paperwork.

  4. Being able to anticipate or react rapidly to the new sources of incidents.

  5. Dramatic improvement in process efficiency with data-driven insights and analytics and real-time transparency.